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Datamax has taken the concept of RFID and smart labels and made it so user friendly, so dynamic and so robust that a revolution has been created in the smart label printing industry! The Datamax Engineering Team used their long history of innovation in printer design and channeled this experience toward designing a new smart label printer. This printer can encode data onto Radio Frequency (RF) chips embedded into a label - also known as a smart label - creating a powerful Radio Frequency Identification (RFID) label printer that is as easy for users to own and operate as other Datamax printers. The astonishing result of this activity is a collection of printers designed to ease users into RFID label printing applications while minimizing risk.